Every game. Every team. Same day.

Sporensa turns your match data into expert, verifiable, ready-to-publish game reports. In your tone, in your languages, without hiring another journalist.

3,000 games covered per season for FIBA Zero editorial edits Verifiable play by play
Raw play-by-play · USA – France, World Cup final
Q3 09:49 · USA · 2PT jump shot made · 45–45
Q3 09:16 · FRA · 2PT layup made · 45–47
Q3 08:21 · FRA · 2PT pull-up made · 47–47
Q3 07:43 · USA · 2PT layup made · 49–47
Q3 06:58 · USA · 3PT made · 52–47
Q3 06:12 · FRA · turnover
Q3 05:40 · USA · offensive rebound · 2PT made · 54–47
Q3 05:02 · FRA · 3PT missed
Q3 04:31 · USA · 2 free throws made · 56–47
Q3 03:55 · FRA · 2PT made · 56–49
Q3 03:18 · FRA · turnover
Q3 02:40 · USA · 2PT fast break made · 58–49
Q3 02:12 · FRA · 3PT missed
Q3 01:46 · USA · 2PT made · 60–51
Expert reading

The turning point · 3rd quarter

From 9:16 to 1:46, the United States hit France with a 17–8 run: 9 rebounds, 2 turnovers. On the other side, no three-pointers, 3 turnovers. The momentum had changed sides for good.

Game reportSocial postStaff briefPlayer profile

Every highlighted sentence links to the play that proves it.

You have the data. You don’t have the hands.

Meanwhile, fans keep searching and sponsors keep waiting.

€64–125
per freelance game report, at AJP 2025-26 rates
A clubcovers its first team and leaves its U23s, women’s and youth teams untold.
A media outletcovers the Pro League and leaves basketball, volleyball and handball to a news brief.
A federationtells the story of 100 games out of 700.

Between raw stats and generic text, there was room for something better.

Raw stats

Accurate, but nobody reads it.

USA 97 – FRA 79
FG% 48.1 · 3P% 36.4
REB 41 · AST 24 · TO 11
Generic AI text

Fluent, but it makes things up and doesn’t know your sport.

“The Americans delivered a dominant wire-to-wire performance, powered by an impenetrable defense…”
Sporensa

Every sentence links to a play in the play-by-play. An expert’s storytelling, the reliability of a box score.

At 47–47, France lost its grip over three straight possessions: two turnovers, one offensive rebound conceded. The 17–8 run that followed decided the game.

What Sporensa reads in a game

A real case: FIBA Women’s World Cup 2026 final, USA 97–79 France, Berlin, 13 September 2026.

Sponsorable

The head-to-head

Who won the game within the game, on the possessions where they faced each other.

Stewart, efficiency 30 (22 pts, 10 reb), vs Malonga, efficiency 23 (21 pts on 8/12, 0 turnovers).
Sponsorable

The cold spell

The run of misses that swung a quarter.

During the Q3 17–8 run, France made no three-pointers and turned it over 3 times.
Sponsorable

The unsung hero

Quiet on the box score, decisive on the court.

Copper, 15 points, but the game-high +/- (+16). Young next at +15.
Sponsorable

The bench won it

Bench points, +/- and minutes vs the starting five.

USA bench: points and +/- to confirm vs the French bench.
Sponsorable

The decisive quarter

When the game was decided, and the factor that explains it.

The 3rd quarter 30–12: 9 rebounds and only 2 turnovers for USA.
Sponsorable

The four factors

Why the team won, in one table: shooting, turnovers, offensive rebounds, free throws.

Stewart 8/9 from the line. Full table to confirm.

The stat that lies

The box score number that doesn’t tell the story.

+18 at the end, but France led by 14 (31–17): the game swung twice.

The scouting brief

Staff version: tendencies, preferred lineup, exploitable weakness, player to stop.

Malonga, 21 points in 20 minutes: the defensive priority.

Six reads sponsorable just like the turning point: “The money-time MVP, presented by…”, “The starting five of the game, presented by…”

What you get

  • Game reports, previews, player profiles, key moments, staff briefs
  • In your tone, your style guide, your languagesFR, NL, EN, DE, SV…
  • Delivered to your CMS or via API, on game night
  • Verifiable play by playEvery sentence links to the event that proves it.

In production at FIBA since March 2026.

3,000
games per year, published on FIBA’s website
0
incidents over a full summer of international competitions
48 h
to plug in a new match data format

Previously, FIBA published around 100 manual game reports a year. At Nordic publishers, automated sports content generated 952 paying subscribers in one year at NTM and accounts for 30 to 40% of digital subscription sales at MittMedia (United Robots, INMA, Press Gazette).

“The introduction of this tool represents a significant enhancement to our ability to cover all of our international events, and we are excited about the possibilities ahead. Incorporating automated game reports further illustrates our dedication to leveraging the opportunities brought by innovative, cutting-edge technologies.”
Head of Digital, FIBA

One product, three needs.

Single sport

Clubs

A real game report for every team, from pros to youth.

Multi-sport

Media and broadcasters

The long tail of sport, fully covered. Without another journalist.

The whole competition

Federations and leagues

Every club, every division, every weekend. And an asset to offer your sponsors.

How it works

You open your data

FIBA LiveStats, Opta, Sportradar or your league’s feed.

48 h per new format

We calibrate the tone

Style guide, formats and languages, calibrated on your existing content.

2 to 3 weeks

Every game gets published

The same night, reviewed by you or straight into your CMS, your choice.

Game night

We measure together

Volume, readership, time saved, sponsor interest.

Review at 6 weeks

We don’t promise you a number. We measure it with you.

Three months on the competitions you don’t cover today. KPIs set before the first game. If the numbers don’t speak, we stop, at no cost. If it works, the pilot is deducted from your first year.

Start a pilot

Pilot terms

  • Scope: competitions you don’t cover today. Nothing gets cannibalized.
  • KPIs set before the first game: content published, readership, time saved, share published without edits, sponsor interest.
  • Mid-point review at 6 weeks, decision at 12 weeks.
  • Either side can walk away. The pilot is deducted from the subscription if you continue.

Request a pilot

Frequently asked questions

Is this generative AI?

Yes, but constrained by data: every sentence is tied to a game event and every piece of content is traceable. Nothing is made up.

Do we need to proofread?

At FIBA, 3,000 games are published without edits. You can keep a review step during calibration.

Which sports?

Basketball is in production today. Football, volleyball, handball and hockey depending on play-by-play feed availability.

Is the data included?

No. Sporensa reads your data or your league’s. We help you secure access if needed.

What does it cost?

An annual subscription based on scope (one team, one sport, several sports), plus a setup fee. The 3-month pilot is deducted from the first year.

The next game is this weekend. It deserves a report.

Write to us at info@sporensa.com